Mercedes V-Class Car Launch – Mercedes-Benz

The objective of the event was to officially launch the Mercedes V-Class, highlighting the vehicle’s luxury, comfort, and premium design to an exclusive audience. The event created a premium environment where guests could experience the brand’s sophistication while celebrating the introduction of the new model.

• Setup and management of experiential engagement activities
• Installation of photo and video experiences
• Hardware and software integration
• On-site technical support and execution of the activity zone

• Strip Photo Booth – Guests captured fun photo sequences in a stylish booth that generated instant photo strip prints, giving them a personalized keepsake from the event.
• Glam Bot Experience – A high-speed camera captured dramatic slow motion videos of guests, creating a red-carpet style cinematic moment and adding excitement to the launch experience.

The event hosted approximately 200–300 guests including industry professionals, brand representatives and invited attendees.

• Strong guest engagement in the activity zone throughout the event
• Glam Bot videos and photo strips created memorable experiences for

• Encouraged social interaction and shareable moments
• Enhanced the premium and celebratory atmosphere of the car launch
• Positive feedback from both the client and attendees