Event Case Study: Asian Paints – House of Edge Awards 2025

To celebrate and recognize employee achievements, honor contributions toward company growth and profitability, and create
a premium, immersive experience aligned with Asian Paints’ innovative brand identity

• Engagement activities provider
• Interactive technology installations
• Custom content creation and deployment on LED screens and holographic displays

• Interactive Digital Floor: A real-time responsive floor where animated insects moved away as guests walked over it, creating
  a playful and engaging entrance experience.
• Kinect Motion-Based Interactive Flipbook: A gesture-controlled digital flipbook powered by Kinect motion tracking. Guests
  could flip pages by swiping their hands, displayed on an LED installation designed in the form of an open book.
• Holographic Fan Installations: Three holographic fans displaying dynamic visuals, including one large holographic fan
  suspended above the entrance as a striking focal element.
• LED Content Experience: Custom content displayed across three LED screens at the entrance, synchronized with interactive
  and holographic installations for a seamless visual journey.

1,000+ attendees including Virat Kohli, Nora Fatehi, Sunil Grover, Amit Syngle (CEO – Asian Paints), Shankar Mahadevan,
Siddharth Mahadevan, Shivam Mahadevan, Shrinidhi Ghatate, Prakriti Giri, Suleiman (Flute), and Vikalp Mehta.

The House of Edge Awards 2025 was a highly successful event. The immersive installations and motion-based interactions received overwhelming appreciation, delivering strong engagement, memorable guest experiences, and reinforcing Asian Paints’ innovation-driven brand presence.

The event successfully positioned Mahindra’s BE 6 Formula E Edition as a performance-driven, future-ready electric SUV, demonstrating how interactive engagement can elevate automotive launches and leave a lasting impression.