Are you looking for a way to engage more people with your business event? Enhancing social media visibility can be a key to do so.
Social media is one of the best mediums to generate leads, connect with potential customers, and boost revenue. As these are the primary goal of every branding event, product launch, and trade exhibition, optimising the event’s social media visibility can help further your goals.
So, what role do AI photo booths play in all of these? That is exactly what we will answer in this blog. In this blog, we will explore the importance of social media visibility and seven ways AI photo booths can improve social media engagement for a lasting digital impression.
A] What Are AI Photo Booths and How Are They Used in Modern Events?
AI photo booths combine the nostalgia of traditional photo booths with the generative capabilities of AI. With the help of AI, these machines can enhance photos, add creative backdrops, and offer options to customise the images according to the user. These features make AI photo booths an exceptional tool for improving event entertainment and engagement.
With the help of real-time customisation, event goers can click and receive high-quality images, personalised to their liking directly to their phones. With the addition of machine learning, facial recognition, and immersive navigation, they can constantly evolve and upgrade their database. As a result, AI photo booths are set to be the future of event entertainment.
B] Is Social Media Visibility Important?
Social media visibility refers to your brand’s presence and engagement across social media platforms. Improving social media visibility helps your brand reach new audiences and potential customers. As of today, billions of people are active users of social media, making it a rich market for organic traffic.
Improving social media visibility of your events ensures the event is talked about even after it is over. This improves brand image, credibility, and trust. A long lasting positive impression is key to stay relevant in a competitive market.
C] How AI Photo Booths Improve Social Media Visibility?
1. Potential To Go Viral
Going viral is a social media term for a piece of content that is shared multiple times across social media platforms in a short amount of time. It can be a game changer for a brand as going viral means your brand is organically exposed to a new set of audience who would have not found you otherwise.
This undoubtedly improves engagement and reach, while bringing in potential customers. The high-quality images of AI photo booths along with its creative use of backgrounds and filters, make them very likely to go viral. Additionally, AI photo booths are still a rare sight in India, creating a natural curiosity around them.
2. Instant Sharing
AI photo booths offer real time photo sharing options to the audience. Once the event-attendee clicks their photo, it is directly shared to them on their email, which they can upload to their social media accounts, without any hassle.
Adding an option for your guests to upload their photo automatically reduces the risk of delayed sharing. This helps to create a buzz around your event in real-time; driving more people to digitally participate in your event.
3. Leveraging Influencer Marketing
Speaking of real-time reach, collaboration with influencers who have a strong social media following in your targeted region or demographic can vastly improve your brand awareness. For example, if you are hosting an onground activation, you can partner with an influencer and ask them to click pictures using your AI photo booths. According to statistics, the influencer marketing industry in India was valued at over 12 billion Indian rupees as of 2022 and is expected to reach 28 billion by 2026.
You can customise your AI photo booths to showcase your products, brand colours, and logo. When influencers speak positively about your brand while sharing their photos with your brand logo, your brand gains valuable word-of-mouth promotion.
4. User-Generated Reach
The goal of hosting or participating in events is almost always either networking or engaging with existing and potential customers. And user-generated content serves as social proof that your brand is targeting and engaging with real people who are interested in your products and services.
AI photo booths are one of the best tools today for encouraging users to generate and share personalised content. Audiences can customise their photos in several ways, which they can readily share with their friends and family. To take things even further, you can arrange contests and offer incentives like a free sample of your product.
5. Unique Hashtags
Creating and promoting a unique branded-hashtag for your events is an effective way to increase brand visibility. Hashtags are great for tracking brand engagement and reach, using the analytics features provided by most modern social media platforms.
AI photo booths can be customised to feature the hashtag on the photo background or a corner. Also when users share their photos clicked using your branded AI photo booths, the hashtags can be added naturally to the photo’s caption. This leads to improved discoverability for your event and your brand.
6. Custom Branding
Using the preset filters on AI photo booths, you can create custom filters that are engaging as well as showcase your brand identity. For example, event attendees can choose from a range of superhero costumes to click their pictures; however, the background and emblems can hold your brand’s logos and colours.
Offering audiences the ability to customise their photos improves the chances of them sharing these photos with their social media. In return, your brand gains additional exposure to new audiences.
7. Access To Analytics And Insights
AI photo booths provide access to essential social media analytics. With integration of analytical software and plugins, event organisers can keep track of how many people engaged with the photo booth, how many images were shared on social media, and how many impressions did their hashtags gain.
This data helps organisers to learn about audience behaviour and their likes and dislikes. With detailed analysis using AI algorithms and machine learning, AI photo booths can optimise engagement and audience response.
Conclusion
AI photo booths are one of the best technologies for improving event engagement and entertainment. When paired with correct strategies, it can also boost your event’s and your brand’s social media visibility.
They are known for high-resolution, personalised images which guests love to share with their social media platforms. You can add your brand logo, unique hashtag, and brand identity to these images to gain organic traffic and word-of-mouth promotion.
360BrightMedia is a leading provider of AI photo booths on rent for events in Mumbai, Delhi, Bangalore, Kolkata, and Dubai. We also help you plan and organise events that maximise your brand’s engagement. For more details, contact us right away!