Event engagement is one of the most important metrics to track for measuring event success. Everything from sales and leads to networking depends on how well the visitors engage with the event and your brand. However, it is common to see many event organisers and hosts disproportionately favouring brand promotion over engagement. While brand promotion too has its place in…
Many event organisers do not stress much over how the check-in should be. After all, it is just a minor part of the event, and what’s happening inside is much more important. However, this is where the rule of first impressions comes in. The check-in experience is what decides if the attendees are excited or frustrated for the rest of…
What is the goal of any event, be it business or social? To foster interaction among the attendees! However, designing interactive zones that encourage interaction and create meaningful connections is much more difficult than one might think. Organisers have to consider various factors before designing interactive zones. In this blog, we will give you a checklist of factors you need…
Entertainment is an essential part of any event, be it business or social. You need entertainment to create a fun and engaging environment. However, with time, event entertainment has outgrown just music or DIY games. Now, event entertainment is all about offering an experience and fascinating the visitors. And technology is helping event managers do just that. Want to learn…
Organising an event is always going to be a costly affair. There are many uncompromisable factors that contribute to this, including the type of event, the venue, and the number of guests. Despite this, reducing costs is a key part of the organisers’ job. There are two schools of thought when it comes to cost reduction. One way is to…
If you have ever been to a music fest or comic con, I am pretty sure you still remember the experience to this day. However, this is often not the case with seminars, exhibitions, and business meets. Most of these trade shows, business meets, and corporate events are boring and forgettable with the same old themes. If you are organising…
Planning the perfect event that drives engagement and revenue is a dream for many. But what if we told you this dream can come true with just a few adjustments to your planning? Sounds intriguing, right? Problems like poor audience engagement, crowd management, and staff training are bound to happen. It is how you deal with them that matters the…
Exhibitions are a great way for businesses to meet their potential and existing clients, competitors, and industry experts. However, it can be difficult to create a presence when there are a lot of businesses trying to do the same. This can be especially difficult for first-time exhibitors. The success of your exhibition’s objectives depends on the number of visitors your…
A strong brand image plays an important role in carving out a niche and keeping the brand relevant. Exhibition marketing is one of the best tools for achieving this through face-to-face interactions with potential customers, vendors, and market insiders. Even in an age where digital marketing is considered the most popular form of marketing, exhibitions remain an underrated way to…
Are you looking for a way to engage more people with your business event? Enhancing social media visibility can be a key to do so. Social media is one of the best mediums to generate leads, connect with potential customers, and boost revenue. As these are the primary goal of every branding event, product launch, and trade exhibition, optimising the…