Exhibitions are a great way for businesses to meet their potential and existing clients, competitors, and industry experts. However, it can be difficult to create a presence when there are a lot of businesses trying to do the same. This can be especially difficult for first-time exhibitors.
The success of your exhibition’s objectives depends on the number of visitors your stand receives. In this blog, we will help you make your exhibition stall fun and lively to attract the most people with fifteen effective tips. These tips will help you attract and engage with the most people and also help you create an unforgettable brand experience.
1. Unique-Shaped Stands
One of the best ways to differentiate your brand from others is to create a unique exhibition stand. Use unique shapes, like curves and hexagons to create a visually striking structure. This creates a modern aesthetic that grabs people’s attention and encourages them to engage with you. You can also use these shapes to divide your stand into different sections for product display, brand history, and registration.
2. Market Your Exhibition Participation
Marketing your event participation prior to the event can help you get more people to visit your stand. Use pamphlets, posters, and social media posts to create a buzz. You can also advertise it on your website. Spreading the word helps to promote your brand to potential event visitors.
3. Invite your Business Network
Make sure to invite your current business partners and clients to the exhibition. This will ensure you have a group of visitors present at your exhibition stand, interestedly looking around. This makes your exhibition stand look lively and interesting, attracting more people. Positive words from your current clients and customers can also help you acquire new ones.
4. Make Sure Your Stand Has A Personality
With dozens of brands at the exhibition, trying to achieve the same goal, it is easy to become just another face in the crowd. To avoid this, make sure your stand has a personality of its own. What does that mean? It means that your stand’s design should be unique and innovative and not something that has been done to death. It needs to be an extension of your brand and practical.
5. Display Your Products
People like to see products in person before buying them. Exhibitions give you the perfect opportunity to do so. Put your products on display for demonstrations. This attracts visitors who are interested in your products and gives you a chance to do your sales pitch.
6. Train Your Staff For The Exhibition
To ensure a smooth experience, carefully select the team capable of representing your brand. You need to further train your team on what to say, how to interact with visitors, and how to notice potential customers. Remember, your exhibition strategy is as effective as the team that executes it.
7. Incorporate Games And Interactive Elements
Games and interactive elements are some of the best tools to attract more people to your stand. Incorporating high-tech games offers much-needed relaxation and entertainment to event visitors, giving them a reason to stay longer at your stand.
8. Be Open To Discussions And Engagement
Discussions and engagement are key parts of improving brand visibility at exhibitions. Take an active part in discussions with stand visitors, other participants, and industry experts to understand the direction of the industry. Such conversations can also act as a medium to introduce your brand and sell your products and services.
9. Branded Photo Booths and Social Media Branding
Incorporate branded AI photo booths into your exhibition strategy. This encourages visitors to take shareable pictures with your brand name and imagery. As visitors share these photos on their social media, your brand is exposed to a number of people who can be your potential customers.
10. Provide Valuable Information And Showcase Your Expertise.
One of the best ways to establish your authority is to provide valuable information to your audience. You can educate the visitors on your products, share case studies and testimonials, and provide information about trends. This positions you as an expert in your field, encouraging visitors to check out your brand.
11. Be Eco-friendly
Use eco-friendly materials to build your booth, minimise waste, and be energy efficient. Visitors and exhibition promoters prioritise brands dedicated to sustainability and environmental conservation. Integrate eco-friendly and digital tools with your stand design to reduce material wastage. Our AR and VR headsets can help you create elaborate scenarios and product demonstrations in virtual form.
12. Focus On Hospitality
Offer refreshments, phone charging stations, and lounge areas to attract more people. Visitors can take a break and relax while at your exhibition stand, giving them ample time to connect with your brand. This also gives you opportunities to create positive relationships with potential customers and business partners. You can engage in casual conversations while offering refreshments to understand what they are truly looking for and tailor your products and services accordingly.
13. Use Themes and Colours To Highlight Your Brand Values
Colours can be a key part of your brand identity. Use your brand’s colours wisely to grab people’s attention. Create a unique theme that uses your brand colours and evokes your brand value. Themes such as eco-friendliness and futuristic technology are certain to grab attention, bringing more people to your stand.
14. Tell Your Brand Story
Your brand story is one of the best tools you have to attract more visitors. A strong and inspiring story is necessary to build trust in your brand. This includes the reason for founding the brand, what drives you, the brand’s mission and vision statement, and so on. According to a report by businessDIT, storytelling can have a huge impact on conversion, trust, and other metrics. As a result, you need to consider how you can naturally add your brand story to your exhibition stand.
15. Partner With Experts
One of the best ways to ensure your exhibition’s success is to partner with a professional. 360BrightMedia works with expert stand builders and brands to integrate modern event technologies and make exhibitions engaging. We provide technologies like AI photo booths, VR headsets and VR games on rent to make your exhibition memorable.
Conclusion
Making your stand attractive and full of people should be a key part of your exhibition strategy. There are several ways you can do this, including creating a unique shaped stand, being open to discussions, and hosting product demos. You can also incorporate interactive elements such as VR games, AR filters, and AI photo booths to attract more people.
However, it is to be noted that this is a complex task, and you may struggle to get everything right, especially on your first try. Patterning with a professional who helps you provide the best technologies to make your stand engaging can make your efforts fruitful.
360BrightMedia is a reputed name in this space, offering event entertainment and engagement tools for rent. Get in touch with our experts today to discuss your requirements and expectations.