Entertainment is an essential part of any event, be it business or social. You need entertainment to create a fun and engaging environment. However, with time, event entertainment has outgrown just music or DIY games. Now, event entertainment is all about offering an experience and fascinating the visitors. And technology is helping event managers do just that. Want to learn how? In this blog, we will explain the top tech trends helping event managers plan and execute unforgettable events. Let’s begin.
Top Event Entertainment Trends to Keep an Eye Out For
1. IoT For Personalisation
IoT systems can process an attendee’s interests and aims and suggest highly personalised recommendations. Event managers can utilise this technology through various IoT tools like crowd trackers and automated messaging systems. Attendees can also get personalised notifications on their phones about the brands and niches they are looking for. This is a fun way for the attendees to interact with the event and take home personalised experiences.
2. Combine Competition and Networking
Networking is a key part of any business event and a crucial metric for gauging event success. However, networking can get repetitive and boring after a while. It’s the same talking and explaining over and over. Hosting competitive VR games like VR bowling and VR hot air balloon is a smart way to add a layer of fun and entertainment during the event. By engaging in competition, participants build stronger connections.
3. Immersive Gaming Entertainment
Many events are incorporating gaming stations and VR zones for an immersive entertainment experience. These allow the guests to have fun and be completely mesmerised by the event. From cricket to cycling, you can rent a range of VR games to ensure your audience is having fun while talking business. You can find the latest and custom immersive VR games at 360 BrightMedia.
Also Read: How to Design Interactive Zones for Events of Any Size?
4. Use Data Analysis for Optimisation
While data analysis is not new, the immense improvements in technology have kept this trend alive. Event organisers are using advanced data collection and analysis tools to figure out attendee behaviour, engagement rates, and feedback. This is helping to better design and schedule the events. Optimising logistics, marketing, and event planning also boils down to better ROI.
5. Event Content Marketing
Letting event attendees live stream the event and participate in its marketing makes the participants feel engaged. When the attendees feel like they too have a role in the event’s hype and influence, they can connect on a deeper level. Brands, too, have an incentive to gain social media engagement out of it, making it a win-win situation. Event content marketing by the audience creates a unique experience, making the event more lively.
6. Contactless Verification for Ease of Navigation
Long queues for checking into the event, meeting certain people, or making purchases often hinder the event experience. Hence, most events are now equipped with contactless RFID verification systems that facilitate easier navigation. These systems are very popular in business and non-business events like trade shows, concerts, comic cons, and meet-and-greets. These are used for payments, ID verification, tracking real-time movement, and accessing entries. During the post-pandemic era, contactless systems have become a common sight at events. You can reach out to us for renting RFID bands and infrastructure.
7. Futuristic Marketing Kiosks
Tech-infused branded kiosks are a great tool for making marketing fun. These kiosks can be equipped with a range of technology and interactive elements, including gesture recognition, brand information, answering queries, and offering tailored business solutions. These are intended to make your marketing efforts engaging and improve brand recall. 360 BrightMedia’s on-ground activation service helps brands create an engaging and on-brand marketing kiosk, equipped with the latest technologies.
8. Xylobands
Xylobands are widely used in concerts, seminars, corporate parties, and wedding receptions for creating a cohesive environment. Xylobands are wristbands with LED lights, operated through radio frequency. They can be synchronised with the audio, visuals, or even fireworks for an immersive experience. The synchronised light show makes the attendees feel like they are a part of something greater. They were popularised in India by the British rock band Coldplay during their 2025 concert.
9. Keep The Buzz Going Outside The Event
It takes months to plan an event, including planning, finding venues, aligning vendors, hiring speakers, driving registrations, and selling sponsorships. Just for it to last a few hours or 2-3 days at best. Event organisers and brands are now expanding on this by keeping the conversations alive through social media, networking groups, and advertisements. Keeping the conversations going once the event has concluded makes the event much grander and memorable, enhancing the attendee experience.
10. Prioritise Sustainability
Attendees tend to enjoy the events more when they know their actions are not actively destroying the planet. As a result, almost every major event organiser is incorporating sustainable materials and for designing the event. From attendees to sponsors, everyone is trying to reduce their impact on the environment. Brands can do so using reusable booths and using AR displays instead of cardboard ones that will be thrown away after the event.
11. Nostalgic Themes
Nostalgia is one of the most powerful tools for influencing emotions and decisions. Organisers know this; hence, nostalgic themes are one of the most prominent trends you will see in events. From the 80s fashion and pop culture of the 90s to the TV shows of movies of the 2000s, retro-themed events are everywhere. AI photobooths are used to create photos designed in a retro style or with any particular filter.
12. Personalised Souvenirs
AI sketchbots are a hot trend right now, being used in multiple business events across the country. These AI-powered tools can create a ditto sketch of a person in minutes. This gives brands a unique opportunity to offer personalised souvenirs to potential clients with their logo on them.
Conclusion
Modern technologies like IoT, virtual reality, augmented reality, and artificial intelligence are at the forefront of event entertainment. These technologies along with others are now shaping how attendees perceive the event and interact with their surroundings and peers. Event entertainment should not only be fun but also memorable.
360 BrightMedia is a renowned event tech solution company in India, helping event organisers and brands design modern and memorable events. Over the years, we have helped numerous events go from good to great. If you are looking for rented event tech, get in touch with us today.