Exhibitions are an excellent opportunity for businesses to network with potential customers and suppliers, and learn about the emerging industry trends. It can also be a good place to launch or promote your products and services. But, participating in such events is just half the part.
To make the most out of these events you need to attract as many people as you can and have meaningful conversations with them. Thankfully, there are several technologies that can help you achieve this. In this blog, we will mention nine such technologies that are commonly used and are recommended by us to make events more immersive and engaging. Starting with:
1. Virtual Reality
Virtual Reality (VR) is a simulation of realistic environments using special gadgets. With help of VR technology you can provide a much more immersive experience of your brand to your audiences. Using high-quality VR headsets and controllers, your audiences can touch and interact with your products in a controlled, hyper-realistic space.
As this technology is new, there is a lot of intrigue around it, giving people a reason to visit your exhibition booth. 360BrightMedia offers the latest, lightweight VR headsets with built-in spatial audio drivers on rent for exhibitions. You can choose from a range of headsets and controllers according to your needs.
2. Artificial Intelligence
Artificial Intelligence (AI) has revolutionised more industries than we can mention in this short paragraph. With the help of AI technology you can bring out a new side to your event exhibitions. While it may not be as flashy as other technologies on our list, you can use AI to capture and analyse valuable data.
With AI you can automate visitor analysis to figure out trends which help organisers improve exhibition designs and networking approach. This vastly improves customer engagement and lead generation. AI technology works to improve the exhibition experience for both the organisers and the attendees.
3. Augmented Reality
Augmented Reality (AR) is an interactive technology that integrates computer-generated images to real-world surroundings. Exhibition attendees can interact with such AR images using their mobile phones. AR technology removes the gap between the physical world and the digital one. Users can scan a QR code or point it towards the product to see it coming to life on their mobile screens.
With our AR filter development services, you can bring your concepts to life. We help you create branded AR story filters for Instagram that further pushes your brand’s visibility. These AR filters provide a fun and entertaining experience for people visiting your booth; improving brand memorability as compared to traditional methods.
4. Beacon Technology
Beacon technology is one of the best tools for attracting more people to your exhibit. Beacon devices use low-frequency Bluetooth signals to send messages to nearby devices. You can customise the beacons to share push notifications with your brand name, logo, and booth number, and a promotional message welcoming visitors to your exhibit.
You can share all sorts of messages using this technology, including brochures, a link to your landing page, and offers, enticing audiences to visit your booth. By integrating this technology with generative AI you can even send personalised messages to nearby visitors.
5. Robots For Events
Robots can be a key part of making your exhibits interesting. Robots can be programmed to welcome visitors with greetings, provide accurate information about your business, and converse with potential customers.
Our interactive robots for events can be programmed to ask quizzes and questions relevant to your brand and give fun facts. They can move around the exhibition engaging with several visitors while you can be at your booth. This helps you focus on converting leads and building networks, while it takes care of engaging with the crowd.
6. AI Photo Booths
Photo booths have been a prominent part of exhibition branding for decades. With the addition of AI, you can offer a level of personalisation and customisation, not achievable before. This encourages more people to take a picture using your AI photo booths.
With branded AI photo booths you ensure high engagement and improved branding. Additionally, these devices can also be used to collect valuable data such as names and email addresses.
7. 360 Video Booths
360 video booths consist of a platform where people can stand and pose and a camera attached to a long arm that revolves around it. They capture high-quality videos and them into a montage of memories. They use advanced filters to add slow-motion and glam effects, producing cherished keepsake.
Exhibition attendees pose with your products and branding making them feel like they are part of the action. You can rent 360 video booths to attract more people to your exhibits. As these videos are shot using high-quality cameras and enhanced using computer software, these videos are highly shareable, improving your brand reach.
8. Video Games
Video games are some of the most immersive technologies ever. As a leading provider of AR/VR games for events, we help you enhance your exhibitions with the right games. You can choose from a wide range of AR/VR games according to your target audience.
VR slingshot, VR hot air balloon, and VR cycling are the most popular choices for corporate exhibitions. They provide a reason for exhibition visitors to stop at your booth, giving you opportunities to talk to them about your brand and products.
9. IoT
IoTs (Internet of Things) can be easily integrated into your exhibition booth’s design. They bring an interactive element to your booth; intriguing audiences and attracting them towards your brand. An IoT system consists of a sensor embedded in everyday objects like lights, fragrance dispensers, and speakers and actuators that signal the objects to function. These sensors and actuators communicate using the Internet and software.
Using such motion sensors, you can automate video booths, fragrance sprays, or any light display. This encourages visitors to stop and take a look at your exhibition booth.
Conclusion
Making the exhibition stand interesting and immersive is one the best ways to improve your networking efforts. Emerging technologies like virtual reality, augmented reality, and artificial intelligence are great tools for encouraging visitors to engage with your brand and immerse themselves in it. Meanwhile, technologies like IoT, beacon technology, and 360 video booths can be used to increase your exhibit’s foot traffic.
360BrightMedia provides comprehensive exhibition stand fabrication services. Our goal is to maximise your visibility and make your brand memorable. We also provide a number of technologies including VR games and AI photo booths on rent to enhance your event experience. Contact us today to discuss your exhibition requirements and expectations.