What is the goal of any event, be it business or social? To foster interaction among the attendees! However, designing interactive zones that encourage interaction and create meaningful connections is much more difficult than one might think. Organisers have to consider various factors before designing interactive zones.
In this blog, we will give you a checklist of factors you need to consider and what role 360 BrightMedia’s event technology plays to make event planning easier and effective.
A] What Are Interactive Zones and Why They Matter?
In simple words, interactive zones are designed floor spaces in events where attendees can interact with each other, the technology, and other elements. Interactive zones can range from brand exhibition booths and game stalls to open floor space. These elements encourage attendees to speak with each other, exchange contacts, and learn and engage with the event.
Without interactive zones, a majority of event visitors are likely to never take active participation and be passive onlookers. This not only hinders event engagement but also affects their experience. Interactive zones are key to developing personal connections, enhancing brand visibility, and deepening the understanding of the subject matter.
B] Factors To Consider While Designing Interactive Zones
1. Number of Visitors
The event design for a small intimate gathering will be different than for a large business exhibition. Hence, the first thing you need to find out is how many people are scheduled to attend the event. This data is necessary for accommodating everyone comfortably, ensuring smooth traffic flow, and being up-to-date on safety compliances.
2. Available Space
The number of visitors and the available floor space go hand in hand when planning an event. The first thing you need to do when you find the available space is create a layout and chart the architectural features. Knowing the actual floor space is necessary for completely utilising it. This helps to identify bottlenecks, popular zones, and vertical space.
3. Type of Event
Events of different types have different engagement goals; hence, organisers need to plan differently for each one. Business exhibitions, seminars, and other similar events need formal spacious layouts for networking. For parties, galas, and other casual events the focus should be on entertainment and fun. Understanding what your audience expectations is crucial for creating efficient layouts.
4. Permits and compliances
Event organisers have to obtain several permits and ensure safety compliances like fire safety, ventilation, and accessibility. Some compliances may differ depending on the venue, number of people, and type of event. Nevertheless, these compliances and permits can put restrictions on the way you want to design your event space.
5. Networking and Interaction Spaces
People visit events so they can build their network, socialise, and interact with others. Dedicating spaces that promote networking and interaction can help to improve the experience of eventgoers. Organisers need to ensure these spaces are comfortable for long chats.
6. Budget
One of the most prominent factors that restrict organisers from designing interactive zones as per their vision is budget. Budget affects everything from the equipment to set-up. Using budget-friendly solutions like multipurpose spaces and renting tech can help organisers work around the problem.
C] How 360 Bright Media Can Help Design Interactive Zones for Events
1. On Ground Activation
On ground activation refers to creating a physical brand presence at an event. Our on ground activation services include interactive brand installations that allow audiences to learn about your products and brand in detail. It includes branded booths, product displays, and much more.
2. VR for Business
We offer VR headsets on rent that make event interactions immersive and hyper-realistic. VR headsets can be used for various purposes including educating potential customers about the brand and products, showcasing case studies, and showcasing prototypes. It is one of the most influential technologies used in industry events across the healthcare, real estate, automobile, fashion, and travel sectors.
To understand how custom VR can help, read: Applications And Benefits Of Custom VR Solutions For Your Business
3. AR Filters
Custom AR filters for Instagram can improve the buzz around your event, encourage interaction with brand elements, and offer digital souvenirs. We offer custom AR filter development that brings digital elements to life. These filters are precise and can interact with gestures.
4. Personalised and Enhanced Experience Using IoT
Personalised brand interaction improves connection and brand recall. As a leading event tech solution company in India 360 Bright Media helps to create personalised brand interactions using advanced IoT (Internet of Things) solutions. These solutions can gather data to understand preferences and behaviours and suggest customised experiences. IoT can also track the quality flow of traffic and unique interactions and suggest changes in layouts for future events.
5. VR Games
VR games are one of the best ways to make interaction zones engaging and fun. VR games are perfect for weddings, corporate parties, conventions, concerts, and fan meets. 360 Bright Media offers a wide array of immersive VR games like cycling, cricket, and football that add a competitive layer to the event space.
6. AI Photo Booths
If you want to incorporate branding with immersive entertainment, AI photo booths are the way to go. Our AI photo booths can be customised with brand filters and logos while leveraging AI’s generative model. They can be placed in the middle of the event floor to attract visitors.
7. RFID technology Xylobands
RFID Xylobands are game-changers when it comes to concert engagement and memorability. Xylobands can be programmed to light up in coordination with the event flow and music, enhancing audience participation.
Conclusion
Interactive zones are an essential part of business and casual events. However, there are many factors one must consider while designing them. These include the number of visitors, available floor space, type of event, permits and compliances, and more.
If you want to design highly engaging and effective interactive zones, 360 Bright Media is here for you. We offer a wide range of custom tech solutions to assist you in making your event a success. Get in touch with us today to discuss your needs and budget. Our experts are always here to help you.