Who would have thought that AR filters would actually prove to be useful beyond their entertainment value? Marketers, that’s who. When Snapchat started with its screen overlays, allowing users to put on make-up, dog ears, or even hair wigs, everyone thought that it was pretty entertaining. However, very few thought that it would have uses beyond that.
But as we have discovered, it has far-reaching AR filters that have advantages, and brands can now capitalise on this technology, creating custom-branded AR filters. AR filters’ immersive and interactive nature offers brands a unique opportunity to engage with their target audience and create memorable experiences. It has gained popularity throughout the world but has especially thrived as a branding strategy in Dubai, known for its technological advancements.
Our post explores 8 key benefits of investing in AR filters in Dubai for experiencing increased brand awareness and enhanced customer engagement.
1. Increased Brand Visibility and Recognition
AR filters have become a powerful tool that can be used to boost brand visibility and recognition. Brands and marketers can now incorporate branded elements, such as logos, slogans, or product placements, into AR filters, seamlessly integrating their brand identity into users’ social media experiences.
As users interact with these branded AR filters and share them with their friends and followers, they inadvertently promote the brand across these networks. Social media platforms are often credited for making content go viral; AR filters engaging nature ensures they have a higher chance of reaching a wider audience, amplifying brand reach, generating organic exposure and expanding the brand’s digital footprint. These results will continue to grow as more and more users interact with the AR filters.
With Dubai’s competitive market, where brands are constantly trying to make a mark, AR filters offer a unique opportunity to create a lasting impression.
2. Enhanced Customer Engagement and Experience
AR filters offer brands in Dubai a great opportunity to create engaging and interactive experiences for their customers. Today, many brands across the world have already incorporated AR tech into their virtual try-on service. Even retail giants such as Amazon have already incorporated virtual try-on for makeup. What’s more, the Amazon app also allows you to place furniture in your house before you buy it.
Brands can capitalise on this idea, developing filters that can allow their users to experience their services or try on their products virtually. They can also incorporate AR games to make the experience even more engaging. This level of engagement will not only captivate customers but also enable them to actively participate in the brand narrative, urging them to share their experiences with their network and engage with the brand on a deeper level. Share their experiences and engage with the brand on a deeper level. This heightened engagement ultimately translates into increased customer loyalty and a greater likelihood of conversion.
3. Improved Social Media Marketing Efforts
Businesses in Dubai can use these interactive overlays to create and provide a unique and immersive experience for social media users, allowing them to engage with brands in a fun and memorable way.
They can incorporate AR filters into their social media campaigns in order to captivate their target audience, increase brand awareness, and foster customer loyalty. They can do so by creating branded AR filters such as Virtual try-ons or even virtual interior designs; there are countless ideas to be explored. With the power to enhance engagement and create shareable content, AR filters have become an indispensable tool for driving social media marketing success in Dubai’s dynamic, technologically advanced populace.
4. Targeted Marketing and Advertising
AR filters have provided businesses in Dubai with a technology that can help them build and provide personalised experiences, ensuring they appear relevant to their audiences. Expert AR filter creators in Dubai have the talent to create AR filters that can collect real-time data on user preferences and behaviour, allowing businesses to tailor their marketing media and messages based on individual interests, demographics, and location.
As we have seen, brands can integrate AR filters into their social media strategies to deliver targeted content that resonates with their audience, increasing the chances of conversions and sales.
In addition to social media insights, businesses can also use AR Fitler to track user interactions and measure engagement. They can then use this data to refine their marketing strategies for optimal performance. This data-driven approach empowers businesses in Dubai with a marketing strategy that can accelerate the results of their advertising campaigns, maximise ROI, and deliver highly relevant and impactful content to their target market.
5. Help Penetrate Competitive Market
Dubai happens to be one of the most competitive cities across the world, especially when it comes to technological advancement. This is why the city’s businesses have quickly adopted AR filters as a valuable tool that can help them stand out from the ever growing competition.
Businesses can incorporate AR filters in their marketing campaigns, differentiating themselves from competitors and showcasing their products or services in a visually appealing and engaging way, leaving a lasting impression on potential customers.
Additionally, AR filters can create a buzz on social media platforms, generating user-generated content and sparking conversations around the brand. This can help businesses in Dubai gain a competitive edge and effectively penetrate the market, attracting their prospective customers and retaining them.
6. Cost Effective
AR filters are one of the most cost-effective, technologically advanced solutions that can offer your brand a unique and engaging way to connect with your target audience.
Businesses can create immersive brand experiences that leave an impression without having to stretch their budgets. Investing in AR filter development in Dubai is far more affordable as compared to traditional marketing strategies. With AR filters, you have to design branded and engaging AR filters that can go viral; it is often a one-time investment if you aren’t looking to continue upgrading the filters or creating new ones in future. Since these AR filters work best on smartphone devices, they eliminate the need for expensive physical installations, allowing you to reach a wider audience digitally without affecting your budget.
7. Increased Conversions and Revenue
Since AR filters in Dubai offer such an engaging experience, they are also a conversion mine. Incorporating these filters at the initial stage of marketing leads to an increase in brand exposure. However, incorporating them directly on the platform where you are selling products can create a sense of urgency and excitement, leading to higher conversion rates. This means creating virtual try-ons or offering 3D viewing of products and services or even more AR filter solutions that can allow the customers to experience your products virtually. This ability to engage customers directly and offer a seamless shopping experience translates into increased sales and revenue for your business in Dubai.
8. Enhance Dubai’s Event Industry
As we have seen time and again, the tech-savvy residents of Dubai are constantly looking for new and innovative ways to entertain its residents and visitors. The event industry is no exception!
So, How Can AR Filters Enhance Dubai’s Event Industry?
AR filters can be incorporated at events in a variety of ways, which includes creating interactive experiences to engage guests and make them feel like they are part of the event. For example, AR filters can be used to create games, quizzes, or scavenger hunts. Furthermore, they can be used to personalise the experience for guests ensuring the attendees feel more connected to the event and to your brand, making them more likely to remember it.
Event hosts and creators can rely on AR filters to increase engagement and improve branding. Moreover, let’s not forget that AR filters as an investment are affordable and worth the price.
Do you want to learn a bit more about AR filters and how they can boost your brand personality? Read our guide: AR Filter Experience: How Custom AR Filters Can Boost Your Brand Personality.
Examples Of Successful AR Filter Branding Campaigns
- L’Oréal Paris’ AR lipstick try-on filter was a hit with users, reaching over 100 million people and helping the brand increase brand awareness.
- IKEA’s AR furniture try-on filter happens to be another success story that has generated over 20 million leads and helped increase brand awareness.
- Starbucks’ AR drink was used over 50 million times, creating quite a buzz and increasing brand awareness.
- Nike’s AR filter on Snapchat was used over 15 million times, helping the brand reach a new audience of potential customers.
Conclusion
The benefits of using AR Filters or brand promotion in Dubai are indisputable; we have only seen a little of what they can offer. AR filters allow businesses in Dubai to tap into the tech-savvy audience and position themselves as innovative and forward-thinking. Their unique and interactive experience ensures that businesses craft a memorable brand image, fostering engagement.
Additionally, AR filters allow businesses to leverage the power of social media platforms to reach a wider audience, increasing brand visibility and recognition. Businesses can leverage the valuable data and insights into consumer behaviour on these platforms to further fine-tune their AR filter marketing strategy. This makes it crucial for businesses in Dubai to consider implementing AR filters in their marketing and advertising strategies to stay ahead of the competition.
So, don’t miss out on this opportunity to enhance your brand’s presence and connect with customers in a whole new way.